ALBERT HERTER

‘IS “GREEN” SET TO DRIVE THE CAR INDUSTRY?’ from In:Fact via Change/Agent.

In Uncategorized on July 28, 2009 at 04:25

Executive summary

Picture this. A crowded street full of bars and restaurants, gorgeous and wealthy people spilling out of drinking establishments and onto the footpaths. Suddenly the sound of a throaty engine rises above the pumping music and street noise, a prelude to the gobsmackingly powerful, tangerine sports car that pulls up. It’s quite simply beautiful. Every single conversation stops. Laughter trails off. And every single head turns.

That’s the power of a dream car.

And that’s what makes it quite amazing that, even if money were no object, six in ten people say they would rather buy a green car than a dream car.

Synovate surveyed more than 13,500 people across 18 markets about green versus dream cars, vehicle ownership, intent to buy in the next year and their attitude to cars, traffic, public transport and their need-for-speed.

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